I like figuring out what the thing should be.
A lot of creative projects don’t start with a perfect brief. They start with a problem, an idea, a rough direction, or someone saying, “We need to do something with this.” That’s the part I enjoy.
I’ve spent my career working across brand, design, marketing, digital experiences, campaigns, content, video, events, and pretty much everything in between. That range has taught me to look beyond the deliverable and think about the bigger question: What are we actually trying to accomplish, and what’s the best way to get there?
Sometimes the answer is a new brand. Sometimes it’s a campaign, a website, a presentation, a better customer experience, or something nobody had considered at the beginning. That’s what Rigo Designs is built for.
A creative partner, not just another set of hands.
I can jump in when the idea is still messy, help make sense of it, develop the creative direction, and stay involved through the details that turn it into something real.
My background includes leading an in-house creative team for a national fintech company, where my work has touched everything from brand strategy and national advertising to websites, UX, content, video, events, and design systems.
Along the way, I’ve helped lead a company-wide brand refresh, rebuild a large corporate website, evolve digital and event experiences, support acquisitions and brand architecture, and create campaigns and content designed to drive measurable business results.
That experience shapes how I approach client work today: think beyond the ask, understand the business problem, and make the work useful—not just good-looking.
Good work usually comes from good collaboration.
I believe the best creative relationships feel less like handing work back and forth and more like building something together.
Ask questions. Share the half-formed thought. Push back when something doesn’t feel right. Make the idea better as it goes.
And, when possible, have a little fun doing it.
Beyond the Work
Outside of work, my faith and my family are at the center of who I am. Alongside my wife, Barbara, I’ve had the opportunity to lead our family on mission trips around the world—including Haiti, Ecuador, Zambia, India, Colombia, and beyond—partnering with local leaders and organizations to serve communities in meaningful ways.
Whether it’s helping provide access to clean water in remote villages, supporting children’s ministries, or simply showing up to feed and care for those in need, these experiences have shaped us deeply. They’ve become a core part of how we teach our kids about empathy, humility, and what it really looks like to be the hands and feet of Jesus—both at home and wherever we’re called to go.